Boost Your Shopify Sales with eCommerce Tracking
Introduction
Greetings and welcome to this thorough advice to Shopify business owners on tracking eCommerce. You're probably constantly searching for new ways to boost sales and expand your business if you're an online merchant. Online shop tracking can help with that.
Monitoring customer behaviour and online transactions is what eCommerce tracking entails. You may improve your website by taking note of this data and gaining insightful knowledge about how customers engage with your shop. With more conversions and purchases as a result, you can enhance the customer experience.
We'll demonstrate in this post how to set up Google Analytics for eCommerce tracking on your Shopify site. From creating your Google Analytics account to setting up eCommerce tracking and running data analysis, we'll walk you through the process step-by-step.
Do not be concerned if you have never utilised Google Analytics. Simple, understandable language will be used to explain everything. You will have a comprehensive understanding of eCommerce tracking and how to apply it to expand your Shopify shop by the time you finish reading this article.
Read on to learn how eCommerce tracking may help you advance your Shopify store, regardless of your experience level with the industry or where you are beginning from.
Understanding eCommerce Tracking
Knowing what eCommerce tracking is and how it functions will help you make better business decisions as an online retailer.
Online store tracking essentially boils down to keeping tabs on how buyers engage with your site and its trolley features. Information such as products browsed, placed to cart, and eventually purchased can be gathered in this way.
There must be monitoring software in place to capture this information. Because of its low barrier to entry, intuitive interface, and amount of useful data, Google Analytics is widely adopted for eCommerce tracking.
Customers' behaviour on your site can be tracked if you install tracking software. If you have access to this information, you can utilise it to enhance your website and your users' overall experience.
Assume, for the sake of argument, that you have seen that many shoppers are putting items in their carts but ultimately abandoning their purchases. You can learn that the eCommerce checkout procedure is overly complicated or lengthy via an examination of your analytics data. This data will allow you to make adjustments to your site's checkout process in order to increase conversions and decrease cart abandonment.
In addition to revealing which marketing channels are most effective, tracking your eCommerce data can reveal which products are selling well and which pages on your site are most visited. To improve corporate decisions and advertising campaigns, this information can be analysed.
When it comes to enhancing one's online store and expanding one's business, eCommerce tracking is a must. By learning the ins and outs of eCommerce monitoring and making good use of it, you can learn more about your customers' habits and make adjustments to your site that will lead to higher conversion rates and more money in your pocket.
Why eCommerce Tracking is Important for Shopify Store Owners
eCommerce tracking is crucial if you are a Shopify store owner. Here are a few explanations:
Knowing how to read your customers' behaviour
You may learn a lot about your visitors' behaviour by tracking how they use your website. This can include the most popular products, the average time visitors spend on your website, and the most frequently visited pages. With this knowledge, you may modify your website to better serve the needs of your visitors and boost sales.
Boost conversion rates
You may determine which elements of your website are functioning properly and which want improvement by using eCommerce tracking. Your website may improve sales and decrease cart abandonment by being optimised for conversions. For instance, you can discover that customers are removing items from their shopping carts due to excessive shipping prices. Your shipping costs can be changed to decrease cart abandonment and boost sales.
You Should Measure Your Marketing Campaigns
It's tough to gauge the success of your marketing activities without eCommerce tracking. But with tracking in place, you can determine which ads are bringing in the most customers and sales. You can use this information to improve your budget allocation and marketing strategy.
Make Knowledgeable Business Choices
Tracking eCommerce offers useful information that can be used to guide business decisions. You might learn, for instance, that some items are far more well-liked than others or that some marketing initiatives are lot more successful. With this knowledge in hand, you may adjust your business plan in a way that will help you expand and bring in more money.
For any Shopify store owner trying to enhance their website and boost sales, eCommerce tracking is a vital tool. You may advance your Shopify store and increase its performance by monitoring customer behaviour, evaluating marketing efforts, and making wise business decisions.
Getting Started with Shopify Analytics
You must configure Shopify Analytics before you can begin tracking eCommerce for your Shopify store. Below is a step-by-step instruction sheet to get you going:
Activate Shopify Analytics
You must first register for Shopify Analytics. By navigating to your Shopify admin panel, clicking on the "Settings" tab, and then choosing "Analytics," you may do this.
Access Google Analytics
You must next link Google Analytics to your Shopify store. To achieve this, you must link your Shopify store to your Google Analytics account, if you don't already have one. On the Shopify website, you may find comprehensive instructions for connecting your Shopify store to Google Analytics.
enable tracking for online stores
After establishing a connection between your Shopify store and Google Analytics, you must activate eCommerce tracking. Navigate to your Google Analytics account and select the "Admin" option to do this. Toggle the "Enable Ecommerce" switch to "On" and then click on "Ecommerce Settings" from there. Moreover, you must turn "Enable Advanced Ecommerce Reports" to "On".
Set Your Analytics Options
You can set up your analytics settings to gather the information you require now that eCommerce tracking has been enabled. This can involve setting up objectives and channels, designing unique reports, and establishing unique metrics and dimensions.
Start following
You may begin tracking eCommerce data for your Shopify store after setting up and configuring your Shopify Analytics. Your website can be optimised using this information to enhance user experience and boost revenue.
These instructions will help you set up eCommerce tracking for your Shopify store and begin gathering useful information that can aid in business expansion. Gaining insights into your customers' behaviour and optimising your website for optimum conversions may seem like a lot of work during the initial setup process, but it's well worth the effort.
Setting up Google Analytics for Your Shopify Store
A critical step in allowing eCommerce tracking is setting up Google Analytics for your Shopify store. How to do it is as follows:
Open a Google Analytics account.
If you don't already have one, the first step is to sign up for a Google Analytics account. You can do this by visiting the Google Analytics website and following the sign-up instructions.
Include Google Analytics on Your Webpage
You must include your Shopify store in your Google Analytics account once you have one. To do this, go to your Google Analytics account's "Admin" tab and click "New Property" in the "Property" column. To add your website to Google Analytics, follow the on-screen instructions.
Install Google Analytics on your Shopify store.
You must add the Google Analytics tracking code to your website in order to track data from your Shopify store in Google Analytics. You may accomplish this by heading to the "Online Store" area of your Shopify admin panel, choosing "Preferences," and then inputting your Google Analytics tracking code in the "Google Analytics account" field.
Check Your Tracking Code
It's crucial to make sure the tracking code is functioning properly after you've added it to your website. To check if your data is being recorded in real-time, go to the "Real-Time" area of your Google Analytics account.
Set Your Google Analytics Settings
You should set up your settings to track the data you require once Google Analytics has been installed on your Shopify site. This may involve establishing objectives and funnels, producing unique reports, and establishing unique measurements and dimensions.
These steps will help you set up Google Analytics for your Shopify store so you can begin collecting useful eCommerce data. Your website can be optimised using this information to enhance user experience and boost sales.
Configuring eCommerce Tracking in Google Analytics
The following step after setting up Google Analytics for your Shopify store is configuring eCommerce tracking. Here is how you do it:
enable tracking for online stores
Enabling eCommerce tracking in your Google Analytics account is the first step. To do this, navigate to your account's "Admin" area and click "Ecommerce Settings" in the "View" column. Switch "Enable Improved Ecommerce Reports" and "Enable Ecommerce" to "On".
Your Shopify store should now have eCommerce tracking code.
The eCommerce tracking code must then be added to your Shopify store. You may do this by choosing "Google Analytics" from the drop-down menu in the Shopify admin panel, then clicking the "Use Enhanced Ecommerce" option.
Create Tracking Objectives and Funnels for eCommerce
You should set up goals and funnels to track significant user activity on your website after eCommerce tracking has been enabled. Everything like product purchases, cart additions, and checkout completions fall under this category. You can learn a lot about the client journey and improve your website for the most conversions by keeping track of these actions.
Create Custom Measurements and Dimensions
You may set up custom dimensions and metrics in Google Analytics to monitor particular data points that are significant to your company. For instance, you might want to keep tabs on which marketing initiatives are generating the most revenue or which goods are getting the most attention. You may obtain deeper insights into your eCommerce data and improve the quality of your business decisions by putting up unique dimensions and metrics.
Evaluation of Your eCommerce Tracking
It's crucial to test your eCommerce tracking settings after configuring them to ensure everything is operating as it should. To achieve this, make a test purchase on your website and check Google Analytics to see if the information is being monitored.
These steps will help you set up eCommerce monitoring in Google Analytics for your Shopify store and begin gathering insightful information on user behaviour and website performance. Your website can be optimised using this information to enhance user experience and boost revenue.
Using Google Analytics to Track eCommerce Conversions
For tracking eCommerce conversions on your Shopify store, use Google Analytics. Here's how to utilise it successfully:
Conversion tracking setup
Setting up conversion tracking in Google Analytics is the first step. For each intended activity on your website, such as finishing a purchase or submitting a contact form, a conversion objective must be created. You may monitor the number of users performing each activity on your website and adjust your website's optimisation by setting up conversion targets.
Put conversion funnels to use
You can monitor how visitors go through the buying process on your website using conversion funnels. You may optimise your website to increase conversions and decrease drop-offs by building up a conversion funnel, which allows you to see how many people abandon it at various points during the purchasing process.
Use custom reports.
You can design custom reports in Google Analytics that are suited to your particular company requirements. You may acquire deeper insights into your eCommerce data and pinpoint areas for development by producing bespoke reports. For instance, you might want to produce a report that lists the most well-liked items, the most successful marketing initiatives, or the most valued client groups.
Apply Segments to Data Analysis
You can also create segments in Google Analytics to study your data. By using segments, you may filter your data according to particular factors like user behaviour or traffic source. You can acquire more information into how particular user groups are interacting with your website by creating segments, and you can then adjust your website accordingly.
Employ multiple-channel campaigns
You can monitor how visitors interact with your website through a variety of channels, including social media, email, and paid search, by using multi-channel funnels. You may better understand how various marketing channels interact to increase conversions on your website by monitoring multi-channel funnels.
By employing these techniques to monitor eCommerce conversions in Google Analytics, you can learn a lot about the performance of your website and make informed choices to increase conversions.
Advanced eCommerce Tracking with Google Analytics
You may learn more about the performance of your Shopify business using the comprehensive eCommerce tracking options that Google Analytics has to offer. Here are a few of the most beneficial features:
More Effective eCommerce Tracking
Improved eCommerce monitoring gives you a more thorough understanding of user behaviour on your website. You can track product impressions, clicks, add-to-cart activities, as well as product refunds and cancellations, with expanded tracking. You can track checkout behaviour with enhanced tracking, including how long users spend on each step and how many users abandon their baskets at each one.
Custom Metric Measurements
You can track certain data points that are significant to your company by using custom dimensions and metrics. For instance, you might want to keep tabs on which marketing initiatives are generating the most revenue or which goods are getting the most attention. You may obtain deeper insights into your eCommerce data and improve the quality of your business decisions by putting up unique dimensions and metrics.
User ID Monitoring
You may follow a user's behaviour across many sessions and devices by using user ID tracking. Even if they use other devices or delete their cookies, user ID tracking allows you to track how specific users interact with your website over time. This might help you optimise your website for optimum conversions and give you useful information about the consumer journey.
Characteristics of remarketing and advertising
You can reach clients who have previously visited your website using a range of remarketing and advertising capabilities that Google Analytics has to offer. For instance, you can leverage user behaviour on your website to develop remarketing lists, which you can then use to display customised advertisements on the Google Display Network. To maximise the return on your advertising investment, you can also utilise Google Analytics to monitor the effectiveness of your Google AdWords campaigns.
Import Data
You can import data into Google Analytics from external sources. To get a more thorough picture of your customer base, you might want to incorporate data on offline sales or consumer demographics. You may make custom reports and segments that give you a more in-depth understanding of your eCommerce data by importing data into Google Analytics.
You may learn more about the performance of your Shopify store and improve the quality of your business decisions by utilising these sophisticated eCommerce tracking options in Google Analytics. Gaining a more comprehensive picture of your eCommerce data is well worth the extra setup or configuration required for some of these services.
Common eCommerce Tracking Issues and How to Fix Them
eCommerce tracking is a difficult procedure that is sometimes prone to mistakes and problems. Here are some of the most typical problems with eCommerce tracking, along with solutions:
Lack of Data
Missing data is one of the most prevalent tracking difficulties in eCommerce. This can happen if the tracking code is not deployed properly or if specific website pages or user actions are not being tracked. You must check your tracking code and make sure it is appropriately installed on all of your website's pages in order to resolve this problem. To make sure that all intended activities and pages are being recorded, you might also need to check your Google Analytics settings.
Data Duplication
Several instances of the tracking code installed on your website can result in duplicate data. Inflated statistics and erroneous reporting may come from this. You must check the code of your website to make sure that the tracking code is installed only once if you want to resolve this problem. To check for duplicate tracking code, you can use use Google Tag Assistant or a tool of a similar nature.
Inaccurate Data
Incorrect data is another frequent problem with eCommerce tracking. This can happen when the tracking code is improperly configured or when the data itself contains problems. You must check your Google Analytics settings to make sure they are adjusted properly in order to resolve this problem. To make sure your data is reliable and accurately represents actual user behaviour on your website, you might also need to review it.
Problems with Cross-Domain Tracking
Users may have tracking problems when they switch between different domains or subdomains on your website. This may lead to erroneous reporting and incomplete data. You must set up cross-domain tracking in Google Analytics to resolve this problem. In order to make sure that user behaviour is tracked across various domains, you must add more code to your tracking code.
Monitoring coding errors
Last but not least, tracking code flaws or faults might manifest as tracking code errors. Data that is erroneous or missing as a result of this. You must check your tracking code to make sure it is bug- and error-free in order to resolve this problem. To fix more complicated problems, you might also need to contact a developer or technical support.
You can ensure that your data is accurate and dependable and make data-driven decisions to enhance your website for optimum conversions by taking care of these typical eCommerce tracking problems.
Conclusion
In conclusion, tracking your online sales is essential for a Shopify store to succeed. You may obtain insightful knowledge about your target audience and make data-driven decisions to enhance your website for optimum conversions by monitoring user behaviour and website performance.
In order to assist you obtain deeper insights into your data, Google Analytics is a potent tool for tracking eCommerce. It has a wide range of features and capabilities. You may get a fuller picture of your eCommerce data and improve the quality of your business decisions by setting up eCommerce tracking in Google Analytics and utilising sophisticated features like user ID tracking, remarketing, custom dimensions and metrics, and so on.
To make sure that your data is correct and dependable, eCommerce tracking might be subject to mistakes and problems. It is therefore crucial to deal with these problems as soon as they arise. Missing data, duplicate data, erroneous data, problems with cross-domain tracking, and mistakes in the tracking code are some of the most typical tracking concerns in eCommerce.
You can get a competitive edge in the congested eCommerce market, increase sales, and increase revenue for your company by taking care of these problems and maintaining your eCommerce tracking. Take your time setting up and configuring Google Analytics' eCommerce tracking, and be careful in keeping an eye out for and resolving any problems that may crop up. Your Shopify store's full potential can be unlocked and long-term success can be attained with the correct strategy.