7 eCommerce Trends That You Need to Know About
7 eCommerce Trends That You Need to Know About
With eCommerce trends always being something that eCommerce businesses need to follow, we’ve curated a handy list that keeps you up to date with the top 7 eCommerce trends that you must pay attention too for the rest of 2022.
1. Augmented Reality
Something that has been a complete game changer for eCommerce is Augmented Reality (AR). With this advancement in technology, shoppers can quite literally look at items with AR, which helps them greatly in making a decision whether to buy or not. AR significantly changes the shoppers experience in specific industries, such as fashion and home décor, as the customer can get a much better feel for the item without seeing it in-person.
2. Voice Search
Not only is it now way more common for the average person to own smart speakers, but people now also almost rely on voice assistants to complete many daily tasks. Loop Ventures forecasts that 75% of UK and US households will own a smart speaker by 2025.
As more and more homes begin to include smart speakers in their daily routine, consumers will start to utilize voice search to shop online, order food and organize their lives at a much higher rate. The rise of voice search creates an opportunity for eCommerce businesses in terms of keywords and content, as you must think, what would someone actually say into their voice search when searching a item?
3. AI Assistance
Artificial Intelligence (AI) makes it completely possible for the customer to have a fully automated, personalized shopping experiences. AI these days will relentlessly and continuously collect any relevant and even non-relevant data on how a customer shops, when they make purchases, where they are purchasing from and what they're looking for in a product or a service. It's a piece of technology that really can't be replicated in-store.
eCommerce businesses have all this data collected by AI to dive into and use to market their business in a way that will raise the percentage of a purchase tenfold, meaning you must get into this as if you don’t, there’s no doubt everyone else will, leaving you behind. Hiring an eCommerce Developer will help for this, as they have the know-how and technical abilities to use things like AI to full effect. You can find eCommerce Developers on Developer Connection.
4. On-site Personalization and Individualized Experiences
Buyers from walks of life are looking for personalized, custom shopping experiences online, including B2C and B2B consumers. AI data collecting from what enables a buyer to get personalized product recommendations and detailed customer service.
Personalized experiences being implemented on-site or in marketing efforts has been shown to have a strong effect on revenue, with one study finding it had a 25% revenue lift for retailers scaling advanced personalization capabilities.
5. AI Chatbots
The addition of the little AI Chatbots that interact with online shoppers, very similar for example to an in-store sales assistant, has been a revelation in eCommerce over the last decade.
The average shopper of today wants to be able to find and buy a product in just a few clicks, and if that simple task is not working out for them, they get frustrated and would in real life ask an assistant for help. This is where a chatbot will step in and do the job of an online assistant.
6. Mobile Shopping
Mobile shopping allows customers to make purchases from essentially anywhere in the world, which in today's world is the norm. However, if your ecommerce site isn't up to scratch and has slow responsiveness on mobile or through web apps, you'll be missing out on big opportunities.
Shoppers, who are mobile users, want the added convenience, plus the ability to pay digitally, quickly and with the smallest amount of effort as possible. That’s why you must pay attention to getting your mobile version of your website to be the best in possibly can for the customer to make purchases with little to no effort. People are impatient, so if your website takes long to load or is too fiddly, they will just leave. Hiring an eCommerce Developer will help for this, as they have the know-how and technical abilities to make your mobile website be optimized to fullest extent. You can find eCommerce Developers on Developer Connection.
7. More ways to pay
Customers have a large variation of personal or individual needs when it comes to payment methods and how they pay, with the possibility that they might back out from a potential sale if they can't pay how they want on an ecommerce website.
What you must do to prevent this from happening is to offer a wide variety of ways to pay. This is a great way to increase conversion rates on mobile devices, as well as make people want to come back to your website or tell their friends. Plus, if customers can save their payment information on your site, they'll be able to checkout even faster the next time they make a purchase.
Things such as Klarna are the talk of the town now, giving people the ability to pay over, for example, a 3-month time period, making big payments less daunting and in turn meaning that you as a business owner still get the big payment, just in scattered fees rather than one big chunk.