Expert eCommerce Tips: Boost Sales with BigCommerce
eCommerce Platforms: An Overview
For businesses trying to have a strong online presence in today's digital environment, eCommerce platforms have become more and more important. Businesses can sell their goods and services to a worldwide customer base thanks to the tools these platforms give them to build and manage their online stores.
Pricing, scalability, functionality, and integrations are just a few things to keep in mind when selecting an eCommerce platform. Shopify, WooCommerce, BigCommerce, and Magento are a some of the most well-known eCommerce platforms now on the market.
Small and large businesses of all kinds can use the user-friendly eCommerce platform Shopify. It has a wide variety of features, including templates that may be customised, payment processing, and delivery choices. The option to sell on various sales channels, such as social media sites, is another feature that Shopify offers to businesses.
WordPress works with the well-known eCommerce software WooCommerce. Businesses may completely personalise the appearance and operation of their online store thanks to the comprehensive power it gives them. Also, it offers a wide range of capabilities to businesses, such as the ability to accept payments, choose from several delivery methods, and manage inventories.
A complete online store can be created by businesses using the all-in-one eCommerce platform known as BigCommerce. It has a number of features, including enhanced shipping choices, a streamlined checkout process, and integrations with multiple third-party programmes.
Large enterprises with complicated requirements might use the Magento eCommerce platform. It provides sophisticated features like configurable checkout options, multi-language support, and sophisticated search capabilities. The possibility to build a fully configurable online store is offered by Magento, which is very scalable.
To sum up, for companies wishing to succeed online, choosing the correct eCommerce platform is essential. The optimal platform for your company's needs will depend on a number of variables, including your budget, scalability, functionality, and integrations. You can build and develop your online presence using any of the platforms, including Shopify, WooCommerce, BigCommerce, and Magento.
Why Choose BigCommerce for Your Online Store
BigCommerce stands out among eCommerce platforms as a well-liked option among companies of all sizes. You should select BigCommerce for your online business for the following reasons:
BigCommerce gives companies a variety of features and tools to assist in creating and managing their online stores. Businesses may easily construct a polished online store using the platform's user-friendly interface and intuitive design without needing any technical expertise.
Moreover, BigCommerce gives businesses the option to completely personalise their online store. Businesses can design their online store to represent the distinct personality and style of their brand using the many templates and themes that are available. BigCommerce also provides a variety of customization options, enabling companies to modify each element of their store's appearance and operation.
Scalability is one of BigCommerce's key benefits. Whether your business is just getting started or you already have a strong online presence, BigCommerce can meet your needs. With the platform's range of plans, companies can adjust their subscription as their operations develop or change.
BigCommerce's sophisticated security features are another benefit to using it. BigCommerce treats security as a top priority and offers companies a dependable and safe platform to sell their goods and services. The platform complies with PCI standards, protecting businesses' payment and client information.
Businesses can integrate BigCommerce with a broad variety of third-party programmes, including as payment processors, delivery companies, and marketing tools. Businesses can automate numerous procedures and streamline their operations as a result, saving them time and money.
And lastly, BigCommerce offers resources and first-rate customer service to businesses. Businesses may access support whenever they need it thanks to the platform's variety of support channels, which include email, phone, and chat. Moreover, BigCommerce offers businesses access to a sizable knowledge base, a community forum, and advice on how to use the platform.
BigCommerce, to sum up, is a feature-rich, scalable, and secure eCommerce platform that offers companies everything they need to create and manage their online store. BigCommerce is a great alternative for companies trying to create a strong online presence because to its customizable possibilities, integrations, and customer service.
Key Features of BigCommerce
When it comes to creating and managing an online store, BigCommerce has everything a business may need. Some of BigCommerce's most notable characteristics are as follows:
Store Design & Customization: BigCommerce offers a broad variety of design templates and customization choices, allowing businesses to create a professional-looking online store that reflects their brand's unique personality and style. BigCommerce's straightforward UI and drag-and-drop design tools allow businesses to create unique web stores with little to no technical knowledge required.
Inventory management, product options and variants, bulk product editing, and more capabilities let businesses use BigCommerce to properly manage their items. Images and descriptions of products, as well as category and tag structures, price points, and discount policies, can all be uploaded and managed on the site.
BigCommerce's payment processing is safe and compatible with many different gateways like PayPal, Stripe, and Square. The system also supports numerous currencies and payment arrangements for customers, making it a useful tool for businesses.
BigCommerce's shipping and fulfilment features are among the most cutting edge in the industry, and include instantaneous shipping quotes, label printing, and carrier integration with the likes of FedEx, UPS, and the US Postal Service. Merchants can control the entire order fulfilment procedure, from tracking to returns, with this convenient platform.
BigCommerce's suite of marketing and search engine optimization (SEO) solutions is designed to help businesses increase their online store's visibility, which in turn boosts conversions. The sophisticated SEO capabilities of these tools include adaptable URLs, meta tags, and sitemaps, as well as interfaces with social networking platforms, email marketing, and the recovery of abandoned shopping carts.
BigCommerce's analytics and reporting features give companies insight into their online store's performance and help them pinpoint problem areas. You may use the platform's real-time insights from your online store's traffic, customers, and more to make strategic business decisions.
To sum up, BigCommerce is a comprehensive eCommerce solution that gives businesses everything they need to set up and run a successful online store. BigCommerce is a great alternative for companies seeking to develop a successful online presence because to its intuitive interface, customizable options, payment processing, shipping and fulfilment, marketing and SEO, and analytics and reporting tools.
Customizing Your BigCommerce Store
With the extensive customization options provided by BigCommerce, businesses can create an online store that reflects the distinctive character and style of their respective brands. Here are a few ways that companies can alter their BigCommerce store:
Theme customization: BigCommerce provides a wide selection of themes and templates that businesses may utilise as a jumping off point when designing their online store. Companies can alter these themes by, among other things, modifying the colours, fonts, layouts, and images. As an alternative, companies can use BigCommerce's drag-and-drop design tools to create their theme from scratch.
Custom Code: BigCommerce enables businesses to apply custom code to their online store if they have particular design specifications. Because of this, businesses can develop special features and functionality that aren't possible with regular themes and templates.
Apps & Add-Ons: BigCommerce provides a wide range of apps and add-ons that companies can include with their online stores to add more functionality and features. These apps include shipping and fulfilment choices, social network integrations, marketing tools, and more.
Custom Product Options: BigCommerce enables businesses to add unique product options to their online store, allowing customers to choose alternative colours, sizes, and other variations of a product. Businesses that sell things that can be customised or customised will particularly benefit from this.
Custom Checkout: BigCommerce enables companies to add additional custom fields and choices to their checkout process. As a result, organisations may be able to obtain more client data or provide distinctive delivery and payment options.
BigCommerce provides multi-language and currency support for enterprises that sell to customers throughout the world. Businesses may now accept payments in a variety of currencies and translate their online store into many languages thanks to this.
In conclusion, BigCommerce offers companies a variety of alternatives for modifying their online store. BigCommerce gives businesses the flexibility to design and customise their online store to suit their particular needs and preferences, whether it's by altering themes and templates, adding custom code, integrating apps and add-ons, creating custom product options, altering the checkout process, or enabling multi-language and currency support.
Marketing Your BigCommerce Store
Promoting your BigCommerce store is essential for bringing in new clients, keeping existing ones, and increasing sales. Here are some pointers for successfully promoting your BigCommerce store:
Search engine optimization (SEO): SEO is essential for promoting your online store and increasing visibility. BigCommerce has a number of SEO features that allow businesses to optimise their online store for search engines, including configurable URLs, meta tags, and sitemaps.
Marketing with Content: Using marketing with content to draw in and keep customers is successful. In order to increase traffic to their online store and develop their brand's authority in their sector, businesses may use BigCommerce to easily publish blog posts, videos, and other sorts of content.
Social media marketing is a great way for companies to advertise their goods and services and interact with their clients. Businesses may manage their social media accounts from the BigCommerce dashboard and sell their items on multiple social media platforms thanks to the various social media connectors that BigCommerce offers.
Email marketing is a potent tool for increasing revenue and fostering client relationships. BigCommerce provides a range of email marketing options, including as automated newsletters, promotional emails, and emails to recover abandoned carts.
Affiliate Marketing: Affiliate marketing enables companies to collaborate with other companies and influencers to market their goods and services. BigCommerce gives companies the tools to design and administer their affiliate programmes, allowing them to monitor sales and pay affiliates appropriately.
Paid promotion: Businesses can easily increase traffic to and sales from their online store by using paid promotion. Businesses can design and manage their advertising campaigns from within the platform thanks to BigCommerce's integrations with a number of advertising platforms, such as Google Ads and Facebook Ads.
For creating and expanding your online presence, marketing your BigCommerce store is essential. BigCommerce gives businesses the tools and resources they need to effectively market their online stores and increase sales, whether it's by optimising your online store for search engines, producing interesting content, using social media, putting email marketing campaigns into place, forming affiliate partnerships, or spending money on paid advertising.
BigCommerce SEO Best Practices
For your BigCommerce store to get visibility and traffic, search engine optimization (SEO) is essential. The following are some excellent practises for search engine optimization for your BigCommerce store:
Finding the terms and phrases that your potential clients are searching for requires conducting keyword research. Utilize tools like Google Keyword Planner or SEMrush to find pertinent keywords, then include them into the content of your website, such as product descriptions, meta tags, and URLs.
Enhance Your Website's Structure: Your SEO approach depends heavily on the structure of your website. Be sure that the organisation, usability, and URL clarity of your website are all top priorities. To aid readers and search engines in understanding the content of each page, use descriptive URLs that contain pertinent keywords.
Optimize the Content on Your Website: The content on your website is a key part of any SEO strategy. Make sure the information on your website is original, of the highest calibre, and pertinent to your intended audience. Although you should include important keywords in your material, avoid filling your content with them to the point that search engines penalise you.
Mobile optimization is essential for SEO since Google now gives mobile-friendly websites the top spots in its search results. For a satisfying customer experience, make sure your BigCommerce store is mobile- and responsive-friendly.
Page Speed: Since quicker-loading websites typically place better in search results, page speed is a critical component of SEO. To find and resolve problems that are prolonging the load time of your website, use tools like Google PageSpeed Insights.
Link Building: Any SEO plan must include link building. To increase your website's authority and visibility in search results, concentrate on developing high-quality backlinks from related domains.
Finally, a multifaceted strategy is needed to optimise your BigCommerce store for search engines. Focusing on keyword research, website structure, content optimization, mobile optimization, page speed, and link building will help you increase the visibility of your website and draw more organic visitors to your online business.
BigCommerce Integration with Third-Party Services
Via its many available connectors with other services, BigCommerce helps businesses save time and effort by automating routine tasks. Some of the most important third-party tools that BigCommerce works with are listed below.
Several popular gateways for online payments (such as PayPal, Stripe, and Square) are compatible with BigCommerce, allowing merchants to take payments from customers all around the world.
BigCommerce's seamless integration with FedEx, UPS, and the US Postal Service, among others, streamlines the shipping and fulfilment procedures for merchants.
BigCommerce allows businesses to manage their money and stock without leaving the platform, thanks to its integration with widely used accounting and stock management programmes like QuickBooks and Xero.
BigCommerce allows businesses to design and manage email marketing campaigns without leaving the platform by integrating with widely used email marketing tools like Mailchimp and Klaviyo.
BigCommerce can help organisations manage their customer data and connections by integrating with other popular CRM platforms like Salesforce and HubSpot.
You can sell your products on Facebook, Instagram, and Pinterest thanks to BigCommerce's social media integrations.
BigCommerce allows businesses to collect and showcase client reviews by integrating with numerous product review systems like Yotpo and Trustpilot.
In conclusion, BigCommerce's compatibility with other services opens up a wealth of possibilities for streamlining and automating business operations. Businesses can save time, reduce errors, and provide a more convenient shopping experience for their customers by integrating with payment gateways, shipping carriers, accounting and inventory management software, email marketing, customer relationship management, social media, and product review platforms.
Maximizing Conversion Rates on BigCommerce
Any online store must maximise conversion rates in order to be successful. Here are some tips for increasing BigCommerce conversion rates:
Enhance User Experience and Website Design: Your website's user experience and design can have a big impact on your conversion rates. Make sure your website has clear calls to action, is aesthetically pleasing, and is simple to navigate. Make sure your website is mobile-friendly and promote your products with high-quality photos and videos.
Enhance Your Product Pages: Increasing the number of people who become customers starts with optimising your product pages. Make sure your product pages are attractive, have excellent photos and videos, and offer thorough product descriptions. To persuade clients to buy your items, use persuasive language and emphasise the salient qualities and advantages of your offerings.
Provide Free Shipping and Returns: Providing free shipping and returns is a good strategy to increase conversion rates and decrease cart abandonment rates. Think about providing free shipping for orders that total a certain amount or include a particular product.
Use upselling and cross-selling strategies: These strategies can help you boost conversion rates and raise average order values. To persuade clients to buy more things, use product bundles, recommendations, and related products.
Simplify the Checkout Process: A major contributor to cart abandonment is the checkout procedure. Make sure your checkout procedure is simple, easy to use, and doesn't ask customers to fill out pointless forms. Make the checkout procedure as quick and easy as possible by using the guest checkout options.
Use abandoned cart recovery technologies to help you recoup lost sales by automatically emailing clients who abandoned their shopping carts. To persuade customers to finish their purchase, use tailored communications and rewards like discounts or free shipping.
Thus, optimising conversion rates on BigCommerce necessitates a multifaceted strategy. You can boost conversion rates and increase traffic to your online store by making improvements to your website's design and user experience, optimising your product pages, providing free shipping and returns, using upselling and cross-selling strategies, streamlining the checkout process, and utilising abandoned cart recovery tools.
BigCommerce Support and Resources
To assist customers in creating and expanding their online stores, BigCommerce offers a variety of services and support to businesses. BigCommerce users have access to the following essential resources and support:
BigCommerce provides live chat, email, and phone support to its customers around-the-clock. The BigCommerce support staff is here to help you, whether you're having a technical problem or need assistance with a feature.
Help Center: BigCommerce's Help Centre offers users access to a huge library of articles, videos, and tutorials on numerous subjects relevant to setting up and managing an online store. For users interested in learning more about particular features or functionalities, the Help Centre is a great resource.
Community Forum: Users can connect with other BigCommerce customers and exchange ideas in the community forum of BigCommerce. Those seeking to share their own experiences and gain insight from others' might benefit greatly from the community forum.
Partner Directory: The BigCommerce partner directory is a list of accredited developers, agencies, and professionals in the platform. Businesses in need of help with bespoke development, design, and marketing could take advantage of the partner directory.
Events and Webinars: BigCommerce regularly hosts events and webinars on a range of topics pertaining to creating and expanding an online store. Those who attend these webinars and events will have the chance to network with other users, learn from professionals, and keep current on the newest trends and best practises.
Market for Apps and Integrations: BigCommerce's market for apps and integrations is a collection of programmes and tools that companies may utilise to improve the functionality of their online stores. The app market offers businesses a wide selection of tools to help them expand and scale their online store, ranging from email marketing applications to shipping and fulfilment apps.
In conclusion, BigCommerce offers companies a wide selection of resources and assistance to help them create and develop their online stores. BigCommerce's services and assistance are created to assist companies in thriving in the fiercely competitive world of eCommerce, whether it be through 24/7 support, the Help Centre, the community forum, the partner directory, webinars and events, or the app marketplace.
BigCommerce is an effective eCommerce platform that offers companies everything they need to launch, expand, and scale their online stores. BigCommerce is a great option for businesses of all sizes and in a wide range of industries thanks to its user-friendly design, powerful capabilities, and wide variety of connections and customizations.
BigCommerce gives businesses the tools they need to thrive in the fiercely competitive world of eCommerce, from its potent SEO skills to its cutting-edge inventory management solutions. Customers can easily shop and make purchases because to its mobile-friendly design and easy checkout process, and companies can track their performance and improve their tactics thanks to its robust analytics and reporting capabilities.
Moreover, BigCommerce offers companies a vast array of materials and support to aid in the development and expansion of their online stores. BigCommerce's assistance and tools are made to help businesses succeed in the constantly evolving world of eCommerce, from round-the-clock support and the Help Center to the community forum and partner directory.
BigCommerce is a great option whether you're just getting started or hoping to expand your online store. BigCommerce gives businesses everything they need to thrive in the fiercely competitive world of eCommerce because to its robust features, broad integrations, and committed support team. Why then wait? Join BigCommerce now to get started creating your online store.