Meet Magento UK '21 - Peter Sheldon and Jamie Huskisson

Meet Magento UK '21 - Peter Sheldon and Jamie Huskisson

Last week saw the full schedule and list of speakers for this years MM21UK drop, and what a fantastic array of speakers and sessions they have for us this year!

Please note that due to the nature of live events all of the times and topics covered in this and upcoming articles are subject to change. However, be sure that we will keep you as up to date as possible with any changes.


Jamie Huskisson


Opening and closing sessions - 9.15am to 9.30am & 4.00pm to 4.30pm

Every event, whether online or in-person, needs a host and, MM21UK is no different. Enter Jamie Huskisson, CEO and founder of JH. As usual, Jamie will be kicking off the day, filling us in on what will be happening, setting down some ground rules for the day and, most likely, teasing us about some special anniversary treats coming our way.


In the same way, when the day is over, Jamie will be closing off the day, reflecting on highlights, thanking the speakers and sponsors and letting us know when all those sessions will be available for us to rewatch.


Who is Jamie Huskisson?

Hosting Meet Magento UK for the 4th year in a row, there is no denying the love, passion and commitment that Jamie and the team at JH have for the Magento community and its ecosystem. Having met Jamie in person, in the before times, and having had the privilege to interview and chat with him remotely, there is no one better suited to be hosting MM21UK.


Who are JH?

Jamie is the CEO and founder of JH, one of the top Magento development agencies in the UK. This forward-thinking, technology innovating, award-winning agency boast that they are always two steps ahead, and that is hard to deny when you see their accomplishments. Winners of so many awards that their shelves need reinforcing, these powerhouses of PWA continue to take the e-commerce world by storm.


If you would like to learn more about Jamie or JH, then follow the links below.


Jamie Huskisson

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Website -

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Peter Sheldon


Opening Keynote session - 9.30am to 10.00am


Move over Millennials, there’s a new online shopper in town.

In the first of 2 keynote speeches, Peter Sheldon asks what is next for eCommerce? With the pandemic fast-forwarding the industry quicker than a DeLorean built by Doc. Brown, about half the population of the UK now fully vaccinated and brick and mortar shops being able to reopen again, where does the future of eCommerce lay?

According to Peter Sheldon, it is in the hands of the Gen Z shopper.


What is Gen Z?

Short for generation Z, they are people born roughly between 1990 and 2010. They are also known as the digital natives because they are the first generation to have grown up with easy access to the internet, mobile devices and other digital technologies from a very young age.

Gen Z's commonly spend more and more time using technological devices to complete everyday tasks, like shopping and highly value things like expression, truth and dialogue.


How do you cater to Gen Z?

With this in mind, it is vital to know how to tailor your business to accommodate this new generational wave of customers who are all starting to earn their first pay packets.

And that is where this keynote seminar will take us. Peter Sheldon will be looking at the impact that the Gen Z shopper will have on eCommerce over the next few years. How a Gen Z customers influence will lead to new forms of digital commerce and ultimately what the commerce industry will need to do to entice and convert this upcoming generation into loyal, returning customers.


Who is this session for?

If you are a merchant with any kind of store, online or physical, then this is a must for you. If you run an agency or are a service provider then this is also a must for you. If you are an e-commerce consultant then this is a must for you.

Basically, if you are involved in any kind of commerce, this is a must! Why? Because regardless of whether you meet them today, tomorrow or years from now, one day Gen Z will be your customer, your client, maybe even your boss and you are going to need to know how to work with them.


Who is Peter Sheldon?

Over the years, Peter has held prestigious positions such as senior eCommerce developer at Ford Motor Company, Senior developer at JP Morgan Chase, Product marketing manager at Elastic path software Inc., VP & principal analyst at Forrester Research and senior director of strategy at Magento. Peter is now the senior director for commerce and strategy at Adobe.


He brings with him over 20 years of experience in the world of eCommerce and digital technologies, making him a prime candidate to lead this keynote.


To connect or find out more about Peter, just follow the links below.


Peter Sheldon

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Twitter -


Our final thoughts….

MM21UK is shaping up to be an amazing celebration of all things eCommerce, Magento and community. For us at Developer Connection, it is the most anticipated conference of the work calendar year and this year is no different. 

In tomorrows blog we'll be taking a look at the first sessions of each of the 4 tracks, breaking down all the information we have so far and learning more about their speakers.

Until then stay safe and have a great day.


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