Meet Magento UK '21 - Chloe Thomas, Rafael Corrêa Gomes, Itay Vladomirsky & Sharon Lambert.
Today we begin looking at our after lunch sessions, that's right after the 11.35am -12.10pm sessions have ended, Meet Magento UK takes a one hour break for all of us to grab some food, stock up on coffee, do some networking or even take a break from the screen. But who are these brave people who are tackling not only their subjects but also the after-dinner slump? Read on to find out.
Merchant track - 1.10pm -1.45pm
eCommerce Marketing: what you should be focusing on now to grow your business in 2021
This is another one of those "does what it says on the tin" talks. During this session, Chloe Thomas will be sharing her top tips for effective marketing in 2021. As we've said already, the pandemic has changed everything, eCommerce, the high street, how we do business and more importantly, it's changed us as a people and, when people change, our strategies and methods for reaching them need to change too.
Who is this session for?
Everyone. There isn't a single person who has signed up for MM21UK that I can think of that wouldn't benefit from this session. For those of you who have been following Developer Connection on our Social media channels (LinkedIn, Twitter, Facebook), you will know that we share a lot of Chloe's content. That's because we're fans! Chloe is one of our favourite people in the whole of eCommerce, which is why we can not recommend this talk highly enough.
Who is Chloe Thomas?
Chloe held positions such as marketing manager at Barclays bank, direct communications manager at Retail Variations, head of eCommerce at Ardington Ltd. before founding and managing Digital Gearbox for ten years. Chloe is also founder and host of the award-winning eCommerce Masterplan podcast, the Keep Optimising podcast (that's with an 'S' not a 'Z'), author of several best selling eCommerce books and international eComm speaker. Chloe is the perfect person to help hone and grow our marketing skills through 2021 and, if you hadn't already guessed, we are really looking forward to this one.
Find more on Chloe and her podcasts by following the links below.
LinkedIn - linkedin.com/in/chloethomasecommerce
Twitter - twitter.com/chloethomasecom
eCommerce Masterplan podcast
Website - ecommercemasterplan.com
The Keep Optimising podcast
Website - https://keepoptimising.com
Rafael Corrêa Gomes
Technical track - 1.10pm -1.45pm
Optimizing your development process
There is an old saying that goes "Don't work hard, work smart".
That's just what Rafael has done! Creator of dozens of open source tools and extensions that are being used by thousands of Magento developers, Raphael is a man who knows what he's talking about.
In this seminar, he will be showing us some of the methods and patterns that he personally uses to optimise the development process.
Who is this for?
If you are a Magento developer or any level, then this is a great one for you. Maybe you have used, are using or are thinking about using some of the tools that Rafael has created or, maybe you just have some questions for him? Here is your perfect opportunity as there should be a time of Q&A at the end of the session.
Who is Rafael Corrêa Gomes?
Bursting onto the scene in 2008 as a front end developer at Ceproart Advertising Solutions, Rafael has since worked as a front end developer at Dprinter Image, a Full-stack developer at e-Commerce GO, Senior front end developer for e-smart Magento enterprise partner and a Full-stack developer at OKN. He then spent a year teaching Magento certification at ComSchool before becoming a software engineer at Webjump. Following that, he was a senior software engineer at Redstage, lead developer and global lead developer at Imagination media before taking on the role as senior Magento developer and now Technology director at LeSite. Rafael is also a Magento Master.
Find more on Rafael by following the links below.
Rafael Corrêa Gomes
Twitter - https://twitter.com/rafaelcgstz
Website - https://rafaelcg.com/
Solution track - 1.10pm -1.45pm
Why eCommerce Brands Need Loyalty to Prepare for the Cookie-pocalypse
There are two types of cookies, those that are edible and those that are not and as much fun as it would be to sit down with a cup of tea, a packet of Maryland and proceed to devour them in such a way that only the term Cookie-pocalypse would apply, this is not that kind of talk.
What is the Cookie-pocalypse?
No, this end of the world event is all about the non-edible, digital kind. Back as far as 2013, Firefox and Safari decided to block all third-party cookies and then at the beginning of 2020, Google announced that they would be phasing out all third-party cookies by 2022. For some, it won't be a big deal at all, but for others, this is potentially career-ending.
What are third-party cookies?
Cookies are bits of information that get stored on your device every time you visit a site. The next time you visit the same website, it checks for cookies and then extracts any relevant information it finds. For example, if you have visited that site before, the cookie will tell the site and, maybe you will see a different pop-up or gallery banner than if you had visited for the first time. These are first-party cookies that, as far as we are aware, will be left alone during the Cookie-pocalypse.
Third-party cookies are basically first-party cookies that gossip. They will tell other websites what you did, what you looked at and/or how much time you spent on that first one. For example, if you're shopping on Amazon for Super Hero t-shirts and then go to YouTube, third-party cookies may share that information which is how you then might see ads for stores that sell Super Hero t-shirts or similar merchandise.
Why are they important?
Most, if not all, marketers use Third-Party cookies to gather information to advertise and promote companies and/or products and personalise the customer experience. With these cookies set to be sent to the digital afterlife by 2022, marketers must find new and innovative ways of marketing.
Enter Itay. In this seminar, he's going to be walking you through some key elements to help you create a whole new customer experience, one that relies on creativity and customer loyalty.
Who is this for?
This talk is for anyone and everyone who uses third-party cookies in any way to do business. If you or your business rely on these cookies, then you'd be crazy to miss this talk.
Who is Itay Vladomirsky?
Itay worked as a project manager for just over a year at Kapaim before joining the Israeli ministry of defence on the VIP task force. Later he joined SphereUp as a Go To Market Manager became an Equity Partner in business development for Innoqi before joining Yotpo as a Business development partner Manager, Head of EU & APAC partnerships and is currently the director of partnerships, EMEA. He also sits as a member and contributor of the Partnership Leaders think tank.
Find more on Itay by following the links below.
Platform track - 1.10pm -1.45pm
Adobe Commerce Product Roadmap
In this session, Sharon will be sharing Adobe's plan for product releases in the coming day's, months and maybe years. There is a possibility of a product announcement here but, I wouldn't bet the farm on it. My best guess is we'll get some release dates, some updates and maybe a tease or two of things in development. It's also worth noting here that this is for Adobe Commerce and not for Magento Open Source.
Who is this for?
If you use Adobe products or are just interested in them, then this is the one to watch for you.
Who is Sharon Lambert?
Sharon spent ten years as a Group classified advertising manager for Southnews (PLC) & NLHN, then became a Business and training consultant working with SOLAS, DA, Trinity collage and 02, a Business development and training manager for Core staffing Ltd., Business development manager at Paramount college and Business development and training manager at Aspire training before joining the team at Adobe as an EMEA/APAC sales specialist and Training coordinator. Now she serves as both the Adobe commerce strategy practice project manager and EMEA partner sales enablement manager.
Find more on Sharon by following the links below.
LinkedIn - https://www.linkedin.com/in/sharonecommerce/
Twitter - https://twitter.com/SharonLambe27
Our final thoughts….
After looking into these four sessions, we advise you have a light lunch as MM21UK hit's the ground running and sets the pace for the rest of the afternoon. Join us again tomorrow as we talk about creating cultures and systems that breed customer obsession, we take a look at a developers perspective on Hyvä Themes, learn how to drive growth through payment methods and investigate headless Commerce with Magento PWA storefront.
Until tomorrow, stay safe and have a great day.
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