Meet Magento UK '21 - Mark Shust, Paul Cartwright, Tiffany Mills, Matt Serwin & Vikrant Shukla.
In this article, we are looking at three of the remaining five sessions ahead of tomorrow's Meet Magento UK 2021 event.
The reason for this will be explained in our next post but for now read on to find out more about the path of a developer, how personalisation can lead to conversion and retention and we'll find out who moved the cheese.
Technical track - 3.20pm -3.55pm
Beginner to Certified - The Path of a Magento Developer
In this session, Mark Shust will cover some of the frequently asked questions surrounding Magento certification, the all-important exam and some of the most common errors and traps that some developers find themselves in during the process.
Is this session for me?
If you are thinking about or are in the process of getting certified then this is most definitely for you. You also may find this useful if you know someone else who is considering certification or if you have developers who are already certified then this may help you understand more about the process they went through.
Who is Mark Shust?
Mark worked independently for over 10 years as a certified Magento developer and architect consultant and is the holder of several Magento certifications. He is also the founder, teacher and course creator of M.academy, an online learning programme designed to help developers of all levels grow and excel in their chosen field.
Find more on Mark by following the links below.
LinkedIn - https://www.linkedin.com/in/markshust/
Twitter - https://twitter.com/MarkShust
Website - https://m.academy/
Twitter - https://twitter.com/mdotacademy
Paul Cartwright, Tiffany Mills & Matt Serwin.
Solution track - 3.20pm -3.55pm
Klaviyo: Flip the Funnel - Use Data & Personalisation to Ensure New Customers Actually Convert
For some, the ability to steadily find and keep customers is enough, as long as you are selling products the people keep coming back for then everything is great, right?
Not for Ruroc! This customer-first company is turning the way traditional acquisition works on its head. Using highly tailored personalisation, they achieve incredible rates of customer retention. In this session, Paul, Tiffany and Matt will talk us through the whats, whys and the hows of this new method.
Is this session for me?
If you're a merchant struggling with customer retention or just ready to take your personalisation to the next level then this is the seminar for you.
Who are Paul Cartwright, Tiffany Mills & Matt Serwin?
Marketing assistant at Sportworks, Store communications and delivery manager at Decathlon Internacional, CRM marketing account manager and CRM & insight manager at Goodform, Data & marketing analyst for Denfield Advertising & Marketing Ltd., Account Manager for Goodform and Insights Marketing Manager has all lead to Paul becoming CRM manager and head of CRM & web at Ruroc.
Tiffany began her career at Pareto Law where she was a graduate manager, head of graduate talent south and account manager. Later she became a Business development representative (EMEA) and account executive for Localytics, Client success executive and Client success manager for Emarsys before moving to Klaviyo as their customer success manager and later senior customer success manager.
Sitting as a Marketing Brand Ambassador for Anheuser-Busch, Matt soon became a Territory sales manager, Consumer & brand marketing project manager, Account manager, Senior division manager and senior key account manager for Reynolds American, Inc. He then moved onto Klaviyo where he was a senior channel manager of agency partnerships and is now in strategic partnerships.
Find more on Paul, Tiffany & Matt by following the links below.
LinkedIn - https://www.linkedin.com/in/pjhcartwright/
LinkedIn - https://www.linkedin.com/in/matthewserwin/
Platform track - 3.20pm -3.55pm
Who Moved My Magento (Cheese)?
In this session, Vikrant will give his honest opinion on the changes and progress that Magento and its community has undergone over the year's, including its acquisition by Adobe back in 2018.
Is this session for me?
This session is for everyone, regardless of your involvement or experience with Magento over the year's you will have an opinion. Here we'll be able to take a trip down memory lane, hear about what has happened and maybe, if we are lucky, hear about some upcoming things too.
Who is Vikrant Shukla?
Vikrant has had many roles over the years which include being a Quality associate, open-source web developer for Potion Infosystems Pvt Ltd., Manager of Operations for Netmax Websolutions, Assistant priest manager at Virka Solutions, Project leader (PHP) and Head of the product engineering division for SoftProdigy, Co-founder and CTO of RobustDiet, Co-founder and CTO of ParkSafe.in, CEO, mentor, COO and Founder of Envision Ecommerce and Vice president of eCommerce at Netsmartz before joining Adobe in 2019 as a Business solutions architect for Magento and later becoming cloud solutions architect for Magento/Adobe commerce.
Find more on Vikrant by following the links below.
LinkedIn - https://www.linkedin.com/in/shuklavikrant/
Twitter - https://twitter.com/vikrantshukla
Our final thoughts...
In our next article, we will be looking at the final two sessions of Meet Magento UK 2021 and, since we know what is coming let me tell you, you do not want to miss that one!
Thanks to everyone who has been sharing and engaging with us on social media over the last week or so, we love hearing from you.
So until next time, stay safe and have a great day.
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